Dragons' Den series 22: Man with life-changing injury pitches new business app for disabled
By Helen Fear | Fri Jan 17 2025Dragons' Den series 22 continues this week with some genius - and other completely bonkers - pitches from hopeful entrepreneurs, including an app to help the disabled, frozen pizza, and football shirts.
As the doors to the Den open once again, the five Dragons consider investing their humungous piles of cash in the latest batch of business ideas.
Although there's no special guest this week after last week's emotional Joe Wicks debut, we can expect to see Emma Grede return to the line-up and Trinny Woodall make her first appearance in subsequent episodes.
Here's everything you need to know about episode 2 of Dragons' Den series 22, which includes pitches for a community app to help those with disabilities, a frozen pizza brand, and mystery football jerseys.
Dragons' Den series 22 pitches: Snowball Community Limited app for disabled users
Simon Sansome from Leicester pitches his company Snowball Community Limited - a world-wide community that helps the disabled "find and review restaurants, shops, attractions (and more) based on how accessible they are".
The largely user-generated app allows users to rate and review venues for disability access, with tens of thousands of reviews integrated with Google Maps.
He explains how in 2014, he had a "life-changing injury" which left him a full-time wheelchair user. He became one of the 20% of the UK who are considered disabled. Simon subsequently had the idea for his business. Although he's the first to admit he's "not a business person".
Founder Simon has already won an award for his business, and has been named in the top 10 most influential people in the UK (Disability Power 100). He's even appeared on the BBC before, and was featured on Steph's Packed Lunch talking about the app.
Paralympic Gold Medallist Hannah Cockcroft and Tokyo Gold Medalist Aaron Phipps are Brand Ambassadors for Snowball Community which has over 100k followers on social media. Snowball Community App is free and can be downloaded on Apple and Android.
Fledging entrepreneur Simon describes it as "an advanced Trip Advisor for the disabled". But will any of the Dragons - Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlet - bite?
Doughboys frozen pizza from Italy
Next in the Den are twin brothers Luke and Owen Buckmaster, from Berkshire, who were born three minutes apart!
They are seeking some dough for their premium frozen pizza business Doughboys, aimed at hospitality, and retailers.
Made in Italy, the pizzas have "high quality bases, which are hand-stretched and stone baked - just like those you would expect to find in a pizzeria".
According to The Sun, the now-24-year-old brothers dropped out of school at 16 and have made £2million with the pizza business which started in their mum's garage.
Doughboys Pizza is available to buy in Ocado, and one pizza costs £4.95. Peter Jones admits the pizza is good, while Steven Bartlett can't get excited about pizza as he rarely eats it. But will anybody like the pizzas enough to invest?
Dragons' Den series 22 pitches: Choppity AI video editing software
Next, a young married couple hope they can make the cut with their AI video-editing software Choppity.
Co-founders Aaron Morris, 23, has aspirations of being a Dragon himself one day, while Zara Paul, 24, grew up watching the show.
Choppity is an AI-video editor which allows people to do complex video editing quickly and easily. The App uses AI to find the best moments of your long podcast and edits them for social media.
Choppity uses research-backed methods to boost views, engagement and retention of your podcast social clips. It instantly adds subtitles to your podcast clips. You can customise the subtitles with any font, colour and animation.
Upload a podcast and Choppity's AI will detect the most engaging and viral clips for you.
Aaron and Zara want £100,000 for a six per cent equity stake. Sara Davies responds with a "wow" after the demonstration, while Touker Suleyman admits he's not techy at all. However, it's really podcaster Steven whose opinion is perhaps the most anticipated. He part-owns a company that does something very similar... Is it worth the "risk equation"?
Monthly football shirt subscription business Mystery Jersey King
Lastly, football fan-turned-entrepreneur Alex Street has a shot on goal with his monthly subscription business, Mystery Jersey King. Each box contains a mystery football shirt from around the world.
London-born Alex founded his company in February 2021. It's described as a "new and exciting concept to collect football shirts from all around the world at an amazing price". The company guarantees a "beautiful football shirt whilst also avoiding the teams, leagues and colours you wish to avoid".
Mystery boxes come in men's, women's, children's, and start from £21.99. Soccer mum admits her kids would "love it", but is worried after Alex makes a "dog dinner of his numbers". And Peter thinks the main "mystery" surrounds Alex's accounts. Oops.